Display Images Size Guide For PPC Campaign

Not sure what size images you need for your PPC campaign? Don’t worry, we’ve got you covered! We’ve listed the image dimensions Google accepts for Uploaded Display Ads, Responsive Display Ads, and Image Ads. 

We’ve also included which dimensions are suitable for mobile and desktop, so you can run successful display campaigns on any device.

No Double-Sized Image Support

Google Ads Editor doesn’t support double-sized images for high-resolution display devices, e.g. a 640 x 100 image for a 320 x 50 ad slot.

Display Ad Size Limit

The size limit for all image ads is 150 kilobytes.

Most Common Uploaded Display Ad Sizes

• 250 x 250 – Square
• 200 x 200 – Small Square
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Inline Rectangle
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard

Responsive Display Ad Sizes

Images

• Square:
  • 1:1
  • 1200 x 1200 pixels recommended
  • Minimum of 300 x 300 pixels needed

• Landscape:
  • 1.9:1 aspect ratio
  • 1200 x 628 pixels recommended
  • Minimum of 600 x 314 pixels needed

Both options have a max file size of 5120 KB, and should be in JPG, PNG, or GIF file types. You need a minimum of two high quality images. Also, at least one landscape and one square image are needed, and you can select up to 15 in total.

Logos

• Square:
  • 1:1
  • 1200 x 1200 pixels recommended
  • Minimum of 128 x 128 pixels needed

• Landscape:
  • 4:1 aspect ratio
  • 1200 x 300 pixels recommended
  • Minimum of 512 x 128 needed

Both of these options also have a max file size of 5120 KB, and should be in JPG, PNG, or GIF file types. You should upload at least one square logo and one landscape logo, and you can select five in total.

Image Ad Sizes

• 375 x 50
• 414 x 736
• 736 x 414
• 468 x 60
• 728 x 90
• 1024 x 90
• 970 x 90
• 980 x 120
• 930 x 180
• 250 x 250
• 200 x 200
• 336 x 280
• 300 x 250
• 970 x 250
• 120 x 600
• 160 x 600
• 425 x 600
• 300 x 600
• 320 x 50
• 300 x 50
• 240 x 400
• 250 x 360
• 480 x 32
• 300 x 1050
• 768 x 1024
• 1024 x 768
• 580 x 400
• 480 x 320
• 320 x 480
• 300×100
• 750×300
• 750×200
• 750×100
• 950×90
• 88×31
• 220×90
• 300×31
• 320×100
• 980×90
• 240×133
• 200×446
• 292×30
• 960×90
• 970×66
• 300×57
• 120×60

Mobile vs. Desktop

Google further splits these dimensions into what’s suitable for mobile vs. desktop, as seen below.

So there you have it, these are the image sizes you’ll need for your PPC campaign, be it an Uploaded Display Ad, Responsive Display Ad, or Image Ad. You can always use this as a quick guide whenever you need it.

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